Amazon Japan
Listing, inventory, day-to-day operations and advertising on Japan's biggest marketplace.
Your single distribution partner in Japan
Everything you need to sell in Japan — under one roof.
ASLAC brings overseas brands to Japanese consumers across every channel that matters: Amazon, Rakuten, your own Shopify store, crowdfunding, SNS, and the shelves of Japan's largest retailers. You ship the product. We handle the rest.
- Amazon
- Rakuten
- Shopify
- Crowdfunding
- SNS
- Retail & Trade Shows
The Opportunity
A huge market. Built for those who know the way in.
Japan is one of the world's largest consumer markets — over 120 million shoppers with high spending power and a genuine appetite for new, well-made products from abroad. Japanese crowdfunding platforms like Makuake and GREEN FUNDING have become the launchpad of choice for overseas hardware, gadget and lifestyle brands.
But Japan is famously hard to enter alone. The language, the logistics, the platform rules, and retail relationships built on years of trust all stand between a great product and the Japanese customer.
The opportunity is enormous. The barriers are real. That is exactly why you need one partner on the ground.
- 120M+ consumers in a top-tier economy
- 1 partner instead of a dozen vendors, agents and translators
- 6 major sales channels, online and offline, handled for you
What We Do
Full-channel Japan market entry — done for you.
Your product deserves to be everywhere Japanese customers actually buy. We put it there — online, on crowdfunding, on social, and on real shelves — and run it all under one roof.
Rakuten Ichiba
We carry your product inside ASLAC's established Rakuten storefront. Overseas brands can't open a Rakuten shop on their own — reach Rakuten's massive shopper base through us.
Shopify Store
A dedicated, Japanese-localized brand store — designed, built and operated for you.
Crowdfunding
Buzz-building launches on Makuake, GREEN FUNDING and more to prove demand from day one.
SNS Operation
Japanese-native content and community management on Instagram, X, TikTok and beyond.
Trade Shows & Wholesale
Booths at Japan's biggest trade fairs and wholesale onto real shelves nationwide.
See the retail network →One product hand-off. Every channel covered. That end-to-end reach is your assurance.
Beyond Marketing
The shelves and show floors you can't reach alone.
Anyone can run ads. The real barrier — and the real prize — is physical retail and Japan's trade shows. A booth at Tokyo Big Sight with buyer meetings, or a wholesale line into Hands or Loft, takes a Japanese entity and relationships built over years. That is the door we open for you.
Exhibitions & Trade Shows
We put your product in front of Japan's buyers at the country's biggest fairs — where retail deals begin.
Wholesale Into Major Retailers
Secondary wholesale places your product on real shelves across Japan's leading chains.
Variety & Lifestyle
Electronics & Gadgets
Discount & Department
Marketing gets attention. We get you on the shelf.
How It Works
From your factory to Japanese shelves — five steps.
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01
Discovery & Fit
We assess your product for the Japanese market and agree on sole-agency terms for Japan.
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02
Localization & Compliance
Translation, packaging, pricing, and technical/import compliance (PSE and more) — all handled.
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03
Crowdfunding Launch
A campaign that builds buzz, validates demand, and creates your first Japanese fans.
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04
Scale Across Channels
Amazon, Rakuten, your Shopify store and SNS — turned on and run in parallel.
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05
Retail Rollout
Trade shows and wholesale place your product on the shelves of Japan's biggest retailers.
Beyond the Campaign
Crowdfunding is the launch — not the finish line.
Most agents run one campaign, take their cut, and disappear. The product spikes for a week, then vanishes from Japan. We think that's a waste. ASLAC turns a successful launch into a brand that keeps selling — month after month, channel after channel.
Most agents stop here
- One crowdfunding campaign
- A short spike of attention
- Then silence — the brand fades out
ASLAC keeps it moving
After the campaign, we sustain demand across every channel — so your brand takes root in Japan instead of disappearing when the funding ends.
What "keeping it moving" looks like
- Always-on Amazon & Rakuten operations
- Restock & inventory planning
- Ongoing SNS content & community
- Reviews, ratings & PR management
- Seasonal retail campaigns
- New-retailer & new-channel expansion
- Repeat trade-show presence
- Continuous listing & ad optimization
Win in Japan → unlock the rest of Asia.
Japan is Asia's most demanding, quality-obsessed market. A brand that earns its place here gains instant credibility across Taiwan, Korea, Hong Kong and Southeast Asia. We don't just get you into Japan — we make Japan your springboard into Asia.
Why Partner With Us Now
Early partners get our full attention.
You ship. We do the rest.
Import, localization, compliance, storefronts, campaigns, logistics, retail — a single point of contact for all of Japan.
Every channel, one team.
No juggling separate agents for EC, marketing and retail. One partner owns the whole Japan journey.
Founding-partner terms.
Join us early and work directly with the founders — hands-on, hungry, and fully invested in your launch.
Built for the Japan you can't enter alone.
Local entity, local language, local buyer relationships and platform access — the things a foreign brand simply can't set up overnight.
FAQ
The questions brands ask us first.
How do you get paid?
We succeed when you succeed. Terms are agreed up front — typically a distribution margin and/or campaign arrangement — so our incentives stay aligned with your sales in Japan.
Do you require exclusivity?
Yes — we operate as your sole distribution partner for the Japanese market. That focus is what lets us invest fully in building your brand here.
What do I need to provide?
Your product, product samples, and brand assets (images, specs, videos). We handle translation, localization, compliance and everything downstream.
Which products are a good fit?
Consumer electronics, gadgets, design, home and lifestyle products tend to perform best on Japanese crowdfunding and in the retailers we work with. Tell us about yours.
Do you handle import and compliance?
Yes. Importation, technical conformity and required certifications (such as PSE for electronics) are part of the service.
Get Started
Let's bring your product to Japan.
Tell us about your product. We'll get back to you with an honest read on the Japanese opportunity and how we'd launch it.